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PUMA’s Accessibility Statement

As of October 2026

PUMA Europe GmbH operates the PUMA online shop available at eu.puma.com (“Website”). PUMA SE operates the PUMA Shopping App (“App”). PUMA Europe GmbH is the seller and contractual partner for purchases made through the Website and the App.

PUMA Europe GmbH and PUMA SE (hereinafter collectively referred to as “PUMA”, “we”, “us” or “our”) are committed to making their respective digital services accessible in accordance with the European Accessibility Act (Directive (EU) 2019/882) and applicable national legislation in each EU Member State where the respective services are offered.

This accessibility statement applies to: eu.puma.com (“Website”) and the PUMA Shopping App (“App”).

We aim to ensure that the shopping experience on our Website and in our App is accessible to as many people as possible, including users with disabilities. We are continuously working to improve the accessibility of our Website and our App for all users.


  1. Description of Service

This Website is an online shop. On the Website and in our App, you can buy PUMA products and exclusive collaborations and limited editions here, including sportswear, footwear, and accessories for men, women, and children.

You can use digital shopping tools such as product search, wish lists and personalized recommendations on the Website and in the App. Live chat is available on the Website.

1.1 General Structure and Functionalities of the Website

The Website can be operated using virtual buttons and is structured into clearly defined areas such as a header menu, category pages, product detail pages, a digital shopping cart and a footer menu. All elements can be accessed and navigated using common input devices.

The Website uses virtual buttons and is designed for easy use with mouse, keyboard, or screen reader.

In the top navigation bar, you can browse product categories, conduct a search, enter the live chat, review favorites you have selected priorly, access your electronic shopping cart or quick links, including support, language, customer account.


Selecting a product category in the top navigation bar or on the homepage leads you to an overview page displaying the relevant products.

On each category overview page, your interaction with a product image or title takes you to the product detail page. These pages contain essential information, including available sizes, colors, product information, the price, availability, and, where applicable, additional product attributes (e.g., sustainability features or technical functionality). The total price shown for each item includes all applicable taxes. Any additional delivery costs are displayed separately before checkout.

Each product page includes quantity selectors and an “Add to Cart” button. After selecting the size, the item can be added to the digital shopping cart with a single click on the „Add to Cart“ button. All operations in the cart are performed via drop down menu or virtual buttons and icons, which are accessible and screen reader-compatible.

The shopping cart can be accessed at any time via the header menu. It displays all selected items and allows for quantity adjustments or removal of items. All operations in the cart are performed via virtual buttons, which are accessible and screen reader-compatible.

The footer menu contains links to legally required information such as the Imprint, Privacy Policy, the Terms & Conditions and the right of withdrawal information, as well as practical guidance on shipping, returns, and available payment options. It also provides access to customer service and further support resources as well as this Accessibility Statement.

1.2 General Structure and Functionalities of the App

The App is operated by PUMA SE and provides access to PUMA’s digital shopping experience. Products purchased through the App are sold by PUMA Europe GmbH.

The App can be operated using virtual buttons and is structured into clearly defined areas such as a digital shopping cart, category pages, product detail pages, and a bottom navigation bar. All elements can be accessed and navigated using common input methods.

The App uses virtual buttons and is designed for easy use with touch screens or screen reader.

You can access your shopping cart via the App’s bottom navigation bar.

The bottom navigation bar allows you to come back to the home page, browse product categories, access the “Drops” section displaying products that are coming soon or have recently launched, conduct a search, access your shopping cart, and access your customer account and settings.

Selecting a product category in the bottom navigation bar or on the homepage leads you to an overview page displaying the relevant products.

On each category overview page, your interaction with a product image or title takes you to the product detail page. These pages contain essential information, including available sizes, colors, product information, the price, availability, and, where applicable, additional product attributes (e.g., sustainability features or technical functionality). The total price shown for each item includes all applicable taxes. Any additional delivery costs are displayed separately before checkout.

Each product page includes a cart button to add items to the shopping cart. After selecting the size, the item can be added to the digital shopping cart with a single click on the cart button. All operations in the cart are performed via drop down menu or virtual buttons and icons, which are accessible and screen reader-compatible.

The shopping cart can be accessed at any time via the bottom navigation bar. It displays all selected items and allows for quantity adjustments or removal of items. All operations in the cart are performed via virtual buttons, which are accessible and screen reader-compatible.

In the “Account” section in the bottom navigation bar you can access links to legally required information such as the Imprint, Privacy Policy, the Terms & Conditions and the right of withdrawal information, as well as practical guidance on shipping and returns. It also provides access to customer service and further support resources as well as this Accessibility Statement.

1.3 The Ordering process

The Ordering process is substantially the same for the Website and our App and starts from the shopping cart, by clicking on the button „Checkout“.

If you already have a customer account, you can sign in with your email address and password.

Alternatively, you can choose to place your order as a guest or create a new account.

To continue as a guest, you will be asked to provide your name, contact details, and select a shipping method. Required fields are marked as such. If the delivery address differs from the billing address, you will need to provide this information as well.

Clicking the button “Go to payment method” will take you to the next step, where you can choose one of the available payment options. If you choose an online payment method (e.g., credit card, paypal etc.), you will be redirected to the corresponding payment provider to complete your transaction securely.

By clicking “Continue”, you reach the final step of the order process. There you can once again review all your information, the items selected, and the total price. If necessary, corrections can still be made. You may also use the “Edit” function to adjust your bag contents.

By clicking the “Buy Now” button, you submit a binding offer to purchase the items in your shopping cart.


2.Legal Accessibility Requirements and How we Comply:

2.1 Legal Accessibility Requirements

The legal basis is the EU Directive (EU) 2019/882 on accessibility(Opens in new window), which requires Member States to introduce regulations that improve accessibility to products and services for persons with disabilities.

Websites and mobile applications that allow users to order and pay for products online must meet legal accessibility standards to ensure usability for all, including people with disabilities.

This requires a design that supports independent access and interaction, also when using assistive technologies. The key principles are:

  • Content must be presented in ways all users can access
  • Navigation and actions must work regardless of physical or cognitive limitations
  • Layout and language must be clear and consistent
  • The website/application must work reliably across devices and assistive technologies

These principles are reflected in the Web Content Accessibility Guidelines (WCAG) which are used by web designers to make digital content accessible.

2.2 How we Comply

Our Website and App currently meet applicable legal accessibility requirements for onlineshops and mobile applications by partially complying with WCAG 2.2 Level AA. This means that some areas and functions of this Website and App do not yet fully meet accessibility requirements. We are actively working to make these areas and functions accessible in the near future.

As part of our ongoing accessibility efforts, we currently meet the following criteria:

  • Color contrasts have been optimized to enhance readability.
  • Images (excluding decorative elements) include alternative text.
  • Content can be enlarged without loss of functionality.
  • Keyboard navigation: All areas of the online shop and the app are accessible and fully operable via keyboard.
  • Buttons and clickable areas are sufficiently large and provide adequate spacing from other elements.
  • The Website follows a logical structure and is easy to navigate.
  • Headings and form elements are clearly labeled. The checkout process supports autofill functions, and users can correct input errors.
  • The Website supports the use of screen readers.

We assessed the accessibility of our Website and our App by the following means:

  • Third party audit
  • Automated tools and manual testing
  • For the Website, testing by users with disabilities to ensure real-world accessibility

Our Website and App are designed to be compatible with the most used assistive technologies, such as NVDA, VoiceOver and TalkBack in combination with up to date web browsers. Please note that not using the latest version of either assistive technologies or browser may cause issues with accessibility. Please contact us if you observe an issue not listed below.


3. Feedback and Contact Information

If you experience any accessibility barriers or need information in an alternative format, please contact us: accessibility@puma.com (mailto:accessibility@puma.com)

For accessibility matters relating to the Website, the responsible entity is PUMA Europe GmbH. For accessibility matters relating to the App, the responsible entity is PUMA SE.


4. Supervisory Authority

A supervisory authority will be responsible for monitoring accessibility on this Website and in our App. The responsible authority differs depending on the country.


In Germany, the competent authority for monitoring is:

Market Surveillance Authority of the Federal States for the Accessibility of Products and Services (MLBF AöR)

Carl-Miller-Str. 6

39112 Magdeburg

Telephone: +49 391 56 76 97 0

Email: kontakt@mlbf-barrierefrei.de